Richard Kimber’s Post

Back in the 2020s, the journey of building #LitExtension into the leading shopping cart migration service gave me many chances to interact with many multichannel sellers. It became clear that they faced numerous challenges -  updating stock levels manually, maintaining consistent pricing across channels, avoiding overselling or stockouts, etc. These challenges underscore the complexity of multi-channel selling and highlight the need for robust, integrated solutions. It motivated me and my team to spend over a year developing a tool that meets all users' needs. Initially, we listened to a lot of feedback and made constant adjustments to ensure the tool was operated smoothly and accurately. After 4 years, I’m proud to say we’ve created a complete tool that any seller can easily use. One memorable customer story from our product development journey is Mr. John’s. He struggled with inventory management, facing the challenges of underselling and overselling when selling on five channels, including eBay, Amazon, Walmart, and TikTok. After listening to his problems, my customer support team dedicated many hours and worked closely with him to resolve these issues. Then, we’re delighted that after using #LitCommerce for over a year, Mr. John was happy to send us two thoughtful video reviews expressing his satisfaction.  Finally, I can say that #LitCommerce was born from a deep understanding of these customers’ needs. As a product owner, our product roadmap is guided by continuous user feedback and market trends. And as a CEO, I need to offer excellent products and services that provide real value to customers.

Super excited to share e-Comas - Global Amazon & Marketplace Full Service Agency's brand-new company video with you. We always encourage the awesome brands we work with to tell their stories, what makes them special. And that’s usually where they come from, who they are, and why they do what they do. We embarked on this journey 11 years ago 🤯 with the aim of making eCommerce simple and helping brands grow. As time passes, we wanted to share our story again with you: how it started, who our global teams are, what makes us special and why (in our humble view) we’re so good at what we do. Watch our story and see how we’re changing the game for #eCommerce sellers worldwide 😎 #ecommerceexperts #proudboss

Are your Amazon listings underperforming? Discover how to boost them with data Key Insights from Max Sinclair (Ecomtent): Connecting your vendor or seller account to Ecomtent.ai provides a comprehensive overview of your listing scores. The IDQ score reflects the completeness of your listing, including bullet points and images, which is important for Amazon’s A9 search algorithm. A poor Cosmo score indicates deficiencies in benefits, features, target persona clarity, and image relevance, revealing areas for improvement. Ecomtent.ai enables users to prioritize listings based on scores, allowing for targeted optimisations that yield the greatest uplift. #Amazon #AplusContent #ProductListing #EcomtentAI #Optimization #Ecommerce #Efficiency #DataDriven #ContentCreation #DigitalMarketing

🚀 RationalPicks.com: A Smarter Way to Shop Amazon’s Best Deals! 💡 Backstory: RationalPicks.com was created to simplify online shopping by curating Amazon's top deals in one convenient, automated platform. Designed for busy shoppers and deal hunters, this affiliate website works on autopilot, offering real-time updates on trending products without any hassle. With RationalPicks.com, users get seamless access to Amazon's latest offers, helping them make smarter shopping choices while saving both time and money. Whether you’re looking for the latest tech or daily essentials, RationalPicks has it covered. 👉 Explore the site and see what’s trending today: https://rationalpicks.com #AffiliateMarketing #Ecommerce #SmartShopping #AmazonDeals #Automation #PassiveIncome #RationalPicks

Every search starts with a question… But where are consumers asking it? For years, Google was the go-to for discovery. Need answers? You searched. But here’s the reality today: Over 60% of product searches now start on marketplaces like Amazon. Why the shift? Consumers crave speed, trust, and simplicity. On marketplaces, they get reviews, price comparisons, and delivery promises—all in one place. Google? It’s still powerful but often feels like step one in a longer journey. Discovery is evolving. So the question isn’t Google or Amazon - it’s whether we as brands can thrive on both and win the moment. #Marketing #Ecommerce #ConsumerTrends #DigitalStrategy #Search

🚀 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐰𝐢𝐭𝐡 𝐀𝐦𝐚𝐳𝐨𝐧 𝐀𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧! Amazon Prime Day 2024 is almost here, and it's time to supercharge your marketing efforts! 📅🛍️ This July 16th and 17th, leverage Amazon Attribution to gain insights into your non-Amazon advertising channels and boost your sales like never before. 📊 𝐇𝐨𝐰 𝐄𝐯𝐚 𝐂𝐚𝐧 𝐇𝐞𝐥𝐩 Eva Commerce is your go-to eCommerce technology partner, dedicated to driving profitable growth on Amazon, Walmart, and more. Our unique AI platform and expert support help brands optimize their advertising strategies, integrating inventory levels, conversion rates, and profitability metrics. We're an Amazon Advanced Partner and collaborate with industry giants like TikTok, eBay, Shopify, and Google. 🔑 Ready to take your Amazon business to the next level?  📢 𝐋𝐢𝐧𝐤 𝐢𝐧 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞! #𝐀𝐦𝐚𝐳𝐨𝐧𝐏𝐫𝐢𝐦𝐞𝐃𝐚𝐲 #𝐀𝐦𝐚𝐳𝐨𝐧𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 #𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞𝐆𝐫𝐨𝐰𝐭𝐡 #𝐀𝐦𝐚𝐳𝐨𝐧𝐏𝐏𝐂 #𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲

What trends should brands look out for during key sales events? They don't vary much from event to event: -An increase in customer browsing and decrease in click-throughs. Window shopping is usually at its peak -An improvement in conversion rates (especially for those brands running a good deal or two) -Increased competition in the ad auction leading to inflated CPCs -Lastly, and this is less applicable to all sales events and more so with Prime Days, a compressed shopping window that skews towards more buying activity at the end of each sale day.

When considering a venture into e-commerce, particularly on platforms like Amazon, prospective sellers must be aware of the various costs involved in getting started. Initial financial requirements are paramount to 👇 https://lnkd.in/etMEBM4f

Amazon is now showing seller ratings in search results. What does the change mean for the consumer experience, and how might it benefit reputable brands, accelerators, and other sellers? Learn more from Allison Smith and Pattern VP of Ecommerce Services Jared Mason in Modern Retail. https://lnkd.in/eVHHyJuu #amazon #search #reviews #ratings #ecommerce

Rokt is merging with customer data platform mParticle through a $300 million investment. The deal will allow mParticle by Rokt clients to easily advertise through Rokt, which runs ads on the purchase confirmation page of ecommerce websites like Macy's and Just Eat. https://adweek.it/4fWsWCV